EUROBIKE

Eurobike 2025 is over – but the energy’s still there.
Five days of deep product talk, real feedback, great people, and a booth that turned into more than just a space.

The week in a few words:

The team.
The vibe.
The visitors.
(And yes, the drinks on Thursday night.)

We kicked off with our new brand campaign on the big screen, welcomed old friends and new faces, shared what we’ve been working on and listened closely to what the riding world had to say in return.

• Our brand video launch – bold, clear, and straight to the point.

• Daily ROCKETRIDE coffee – best brew at the show, hands down.

• So much positive feedback from riders, dealers, and partners alike.

• One relaxed evening at the booth with good tunes, cold drinks and even better people.

It was intense. It was real. And it reminded us why we do what we do.

We didn’t just bring existing favorites to Eurobike – we also gave a glimpse of what’s next.

Among the most talked-about updates:

• More color, finally. Yes, we heard you – and now our grip range is more versatile than ever.

• New ergonomics for all disciplines. From MTB to gravel to urban, our cockpit and saddle innovations are built to match how and where you ride.

• Refined fit concepts – with even more precision in width, shape and feel, based on feedback from both pros and everyday riders.

And that was just the beginning.

Looking for more impressions, insights and product highlights from the show?

We shared plenty of behind-the-scenes moments, ergonomic deep dives and new releases over on Instagram – it’s worth a look.