Every ride is different—
even when the route stays the same.
It’s not just about the miles you cover,
but how you feel along the way.
That’s why we don’t believe in standards.
We believe in you. In your movement, your
anatomy, your ride. We measure you so your bike
adapts to you —not the other way around.
After 20 years of research, we’ve learned that
true comfort isn’t just a feeling—it’s
engineered. Engineered to push further, ride
longer, and feel better with every pedal stroke.
Because we know that improving every minuscule
detail, results in maximum performance.

THIS IS THE DIFFERENCE.

At SQlab, we rethink cycling – from the rider’s perspective. Because anyone who wants to ride longer, healthier, and with more joy needs products that fit perfectly.

That’s why we develop ergonomic solutions for every contact point on the bike: hands, pelvis, and feet. Whether on the road, trail, or daily commute – our goal remains the same: maximum performance, noticeable comfort, and long-term injury prevention.

At the core of our approach is an intelligent sizing system. By precisely measuring key contact points and tailoring product concepts to individual needs, riders get exactly what fits – and what performs.

To ensure this ergonomic promise extends beyond the product, we train our dealer network regularly and in depth. That way, our customers benefit from expert advice and real support – right where they need it most.

THIS IS THE DIFFERENCE.

At SQlab, we don’t believe in guesswork. Every innovation begins in the Lab – our hub for research and development, where science, biomechanics, and technology shape the future of cycling.

We measure. We analyze. We optimize.

From pressure mapping to field testing, every product is backed by data and built with ergonomic precision. The SQlab Lab turns rider needs into proven performance and comfort.

But innovation is more than technology. It’s a mindset. Every curve, every detail is designed to work better – for every rider.

The Lab stands for our commitment: to make cycling healthier, more efficient, and more enjoyable.

THIS IS THE DIFFERENCE.

At SQlab, we know that cycling is more than a sport or a means of transport. It’s freedom, challenge, and joy — often all at once. It’s about the moments that move you: the climb you conquered, the trail you’ll never forget, the daily ride that clears your head.

That’s why our products are made not just for performance, but for connection. Every detail is designed to support your journey — from the first push of the pedal to the feeling of flow when everything just clicks.

Whether you're chasing personal records, exploring new terrain, or simply enjoying the ride — we’re with you. Behind every saddle, every grip, every innovation is one belief: cycling should feel as good emotionally as it does physically.

SQlab is more than a brand. It's a riding companion. A trusted part of your story.

THIS IS THE DIFFERENCE.

No two riders are the same — and neither are their needs. That’s why we don’t just develop ergonomic products. We design complete solutions, tailored to different riding styles, body types, and personal goals.

Whether you're commuting through the city, chasing speed on the road, exploring gravel paths, or pushing limits on the trail — your bike setup should reflect who you are. From saddle to grip to insole, every component works together to support your body where it matters most.

Our category-specific concepts combine intelligent sizing systems with proven ergonomic research. The result: better support, greater comfort, and a ride that feels made for you.

Wherever and however you ride — we’ve got the perfect fit.

THIS IS THE DIFFERENCE.