EUROBIKE

What a
Show

With around 1,500 exhibitors and more than 60,000 visitors, Eurobike once again proved itself as the leading trade fair for the bike industry. Despite a challenging market environment, Frankfurt became the hub for innovation, exchange, and future mobility.

For SQlab, the show was more than a stage – it was a place to connect, to present our latest ergonomic innovations, and to live what defines us.

Our new image video captures exactly that feeling: This Is The Difference.

OUR BOOTH

Eurobike 2025 is over – but the energy’s still there.
Five days of deep product talk, real feedback, great people, and a booth that turned into more than just a space.

The week in a few words:

The team.
The vibe.
The visitors.
(And yes, the drinks on Thursday night.)

We kicked off with our new brand campaign on the big screen, welcomed old friends and new faces, shared what we’ve been working on and listened closely to what the riding world had to say in return.

Highlights

✶ Our brand video launch – bold, clear, and straight to the point.

✶ Daily ROCKETRIDE coffee – best brew at the show, hands down.

✶ So much positive feedback from riders, dealers, and partners alike.

✶ One relaxed evening at the booth with good tunes, cold drinks and even better people.

It was intense. It was real. And it reminded us why we do what we do.

Social
Media

Looking for more impressions, insights and product highlights from the show?

We shared plenty of behind-the-scenes moments, ergonomic deep dives and new releases over on Instagram – it’s worth a look.